GenVantage has been submitted as a trademark application with the United States Patent and Trademark Office.

A product name is an asset. As GenVantage grows in market presence and commercial significance, protecting that name is a business priority, not a legal formality. The filing is the first step in ensuring GenVantage belongs to Mahati, formally and permanently.

A strategic partnership has been established with Smarty, the industry-leading address verification and standardisation platform.

In insurance and financial services, address data drives underwriting decisions, territory assignments, premium calculations, and regulatory filings. Bad address data is expensive. Unverified address data is a liability.

The Smarty partnership ensures that address verification happens at the point of data entry — clean, standardised, and reliable before it touches any downstream process.