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Case Study 5

Payment Vendor Integration

Turning Payment Friction Into Digital Adoption

The Situation

Policies were lapsing for a reason that had nothing to do with the insured's intent to pay. The payment experience was simply hard enough that some customers gave up.

The carrier's digital payment option existed in name but not in practice. The flow from billing notification to completed payment required navigating between systems, re-entering information that should have already been known, and in some cases contacting the billing team for assistance. For customers who were busy, impatient, or not particularly technical, the path of least resistance was to do nothing — and when that happened often enough, policies cancelled.

The billing team was spending a material portion of their time on outbound follow-up for failed or incomplete payments. It was expensive, repetitive work that should not have been necessary if the payment experience had been designed properly in the first place.

What Changed

Invoice Cloud was integrated end-to-end into Guidewire BillingCenter. The integration used tokenization to handle payment credentials securely, eliminating the need for customers to re-enter card or bank details for repeat payments. The payment workflow was embedded directly into the billing notification, reducing the steps between receiving a bill and paying it to as few as possible.

For the billing team, payment status was now visible inside BillingCenter in real time. Failed payments triggered automated follow-up workflows rather than manual outreach queues.

Technology Used

Invoice Cloud API | BillingCenter | Tokenization

The Result

Digital payment adoption increased by 25% within the first policy cycle after launch. Policy cancellations attributable to payment friction declined measurably. The billing team's manual follow-up workload dropped to the point where capacity was redeployed to exception handling rather than routine collections.

One billing supervisor noted that the team had stopped dreading renewal season for the first time in memory.

The customers were not unwilling to pay. They were unwilling to struggle to pay.

BETA